Portfolio

Work in Practice

Selected projects demonstrating how I approach funnels, customer journeys and practical business systems: my own builds, and client work described within what confidentiality allows.

Built finished and working In progress still being built

My own builds

My own builds, shown as practical demonstrations of my skills rather than client case studies. Screenshots are cropped only to remove contact details and test statistics, and unfinished work is labelled as in progress.

My own buildOpt-in pages builtFuller funnel in progress

Lead-generation pages, planned in Figma and built in Systeme.io

The task
Two opt-in pages for free guides, and a fuller funnel (home, invitation and application pages) for my own funnel-building services.
My role
Planned the funnel pages and their order in Figma, then built the pages in Systeme.io: layout, sections and sign-up forms.
Status
Both opt-in pages are built. The fuller funnel is still being built, and some sections hold placeholder text, so it isn’t presented as finished. No results are shown.
The plan in Figma
The plan in Figma Home, invitation and application pages laid out before anything was built.
Opt-in page for a free guide
Opt-in page for a free guide Built in Systeme.io and shown in preview mode. The header with contact details is cropped out.
Opt-in page for the funnel planned in Figma
Opt-in page for the funnel planned in Figma Hero, sign-up form and introduction, built in Systeme.io.
Still in progress
Still in progress The section structure is built in the Systeme.io editor; the placeholder text hasn’t been replaced yet.
My own buildPublished flows

Messenger welcome and follow-up flows in ManyChat

The task
For my own page, The Modern Mktg Ph: greet new Messenger contacts automatically, point them to the right service and offer a simple next step, such as viewing a portfolio or booking a consultation.
My role
Built the flows in ManyChat: the welcome message, a button for each service, follow-up messages and a booking prompt.
Shown here
The flow structure only. The statistics panel is left out because its numbers come from testing, not results.
What a new contact sees
What a new contact sees The welcome message and a Get Started button, as it appears in Messenger.
Welcome flow
Welcome flow A greeting, then a button for each service.
Follow-up flow
Follow-up flow Each choice leads to a message with a portfolio link or a booking option.

Client work

Described within what confidentiality allows. No client results are shown.

Client workCompleted: admin, onboarding, email sequencesFunnel in progressDetails kept general for confidentiality

Course operations and client-journey support for a dental education business

The client
A dental education business led by a practising dentist, offering aligner courses and mentoring.
My responsibilities
  • Administration and day-to-day course operations
  • Onboarding for course participants
  • Email sequences, written and set up in the client’s platform
In progress
Building the course funnel. It’s ongoing work, so it isn’t presented here as a finished project.
Results
Results aren’t shown here, out of respect for client confidentiality.
  1. Course enquiry
  2. Funnel (in progress)
  3. Email sequences
  4. Onboarding
  5. Course operations
The parts of the client journey I work on. The funnel is still being built.

More client projects will be added here with permission.